The Washington Post reports the flap underway regarding a proposal for a military-themed amusement park on land controlled by an Army military base near DC. The proposed park would be built near a future Army museum at Fort Belvoir, and would help fund the museum through the Army's partnership with a private company.
A Florida developer has submitted an unsolicited proposal for a
military theme park that would include the "Chateau Belvoir" hotel and
an entertainment district with bars like the "1st Division Lounge" and
several "4D" rides. "You can command the latest M-1 tank, feel
the rush of a paratrooper freefall, fly a Cobra Gunship or defend your
B-17 as a waist gunner," according to the proposal by Universal City
Property Management III of Orlando.
Today, the Post reports that the Army is distancing itself from the proposal, though it may explore entertainment opportunities that it would consider "appropriate and tasteful."
The comments represented a shift, coming a day after the Army
declined to disavow the theme-park-like proposal it received in 2004
from Universal City Property Management. They also differed somewhat
from an account of the museum discussions given yesterday by Marc A.
Watson, Universal City's president, who has vast experience in the
theme park industry.
Watson said Army officials approached him at
Universal Studios in Orlando in 2003 for ideas on how to use simulation
technology to attract more visitors to a planned museum. He continued
to discuss the museum with the Army, which gave him a tour of Fort
Belvoir in 2004 to inspect sites for what he was proposing, he said.
Watson said he has not been told that his plan has been rejected.
"They
said, 'What would you all do to the museum to make it more relevant to
today's audiences? How would you breathe life into it?' " Watson said,
describing the Army's visit to Orlando.
Army spokesman Dave Foster said yesterday that the Army did approach
Universal Studios, but only for information about using "so-called 4-D
experiences" within the museum. The subsequent proposal from Universal
City was "grander in scope than what the Army thought appropriate,"
Foster said. Universal was welcome to submit a future proposal, but "in
no event would any proposal containing what might be characterized as
an 'amusement park' be . . . seriously considered," he said.
[...]
Watson, an engineer with expertise in simulation technology,
objected to the "theme park" label, saying his proposal is a serious
attempt to acquaint those of all ages with the experience of the U.S.
soldier.
"What's important is to engage guests . . . so they can
get a real feel for what the life of a soldier is like," he said.
I'm not surprised, really, that this is all linked back to Orlando. As I note in the book, there's a great deal of synergy going on there between the military simulation sector and the videogame / theme park / entertainment sector. In some cases the same companies developing simulation technologies for training are big names in the business of virtual reality rides for theme parks.
And the "real feel" for soldier life hearkens back to the mission of America's Army, ("accurate" portrayal=positive) not to mention the deals done between Hollywood studios and different branches of the military.
Link: Army Ponders Amusement Venue, Hotel At Ft. Belvoir.
Link: Army Shuns 'Theme Park' Proposal.