The Guardian Games blog reveals that EA has penned a deal with Jeep (a brand of DaimlerChrysler) "to include the car
manufacturer's Willys-Overland model in Medal of Honor Airborne. That's
a licensing deal... in a WWII sim."
From the press release:
"Video games are quickly becoming the medium of choice for a new generation of consumers and Chrysler Group has been at the forefront of this exciting revolution," said Jay Kuhnie, Director - Jeep Communications, Chrysler Group. "By teaming with Electronic Arts and Medal of Honor Airborne, Jeep is celebrating its history while helping to take this medium to its next level."
“The Medal of Honor Airborne experience begins with unprecedented freedom of approach from the air. With the addition of the Willys Jeep, that freedom continues on the ground, on road and off, and in combat scenarios of all types." explained Patrick Gilmore, VP and Executive Producer at EALA. “This is the first time in any Medal of Honor game that a player will have the ability to drive a Willys Jeep, and we’re very excited to see this new addition increase the fun and intensity of the gameplay.”
"Perhaps I'm missing something," writes the Guardian's Keith Stuart, "but during my countless hours of playing Battlefield, Medal of Honor and Call of Duty I have never at any single moment thought that the experience would be in anyway improved by the addition of licensed motor vehicles."
Guardian: "EA prizes Jeep license into Medal of Honor"
EA press release (pdf)
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